make money from photography

Why Is This Different

Mark Lait

Mark Lait

Why this is different

In 2019, a freelance photographer with 5-9 years’ experience earns on average $25.87 per hour.

How would you like to spend years practicing and becoming an expert in your craft only to end up getting paid $25.87 per hour, and working the hours dictated by your boss.What if you were the boss, you made 10 times that money and you were only answerable only to yourself. What if you could live the lifestyle you deserve, create your own destiny and never be sacked. This is your choice. And, you only have one life …

There are hundreds of courses on photography out there, but I want to tell you why this is different. I’ve made an incredible lifestyle from portrait photography and if you read my book you’ll see that when I was playing with the idea of starting the business, my first thought was ‘I don’t think I can do this’ it just seemed insurmountable, but bit by bit, doing a little bit more every day and not letting fear control me, I’ve made it to where I want to be.

So why is this different? Well, I’m not going to tell you how to use a camera, I assume that you already know how to do that.

I’m not going to tell you how to pose people, I’m not going to tell you how to set up your lights or what settings to use on your camera. If you’re watching this, there’s a fair chance you already know about this stuff, but are you earning the income you want?

I’ll say it again, you don’t need to be an expert, you just need to start running your business as a business and not as a hobby.

I want to give you an insight into what I’ve learned about human nature and what makes people feel the way they feel, do the things they do and buy the things they value. You see, photography’s a strange beast, people don’t know the value until they see the product, before that, all you’re selling is a concept.

I have learned all of these things over my time in this industry, largely by trial and error. Now, most courses don’t care if you know how to set up your file structure so that in 10 year’s time you’ll be able to find things with one click, I can teach you the importance of consequences in a sale, I can teach you the words to say, and the importance of silence. I can teach you how to set up your bookkeeping so that you use the same process every time.

We all love a recipe and this course is nothing but recipes, there are recipes, or systems for every single aspect of every successful business. I can teach you how to optimise your time, how to edit and save photos with two keyboard shortcuts – I’ve gone into it so much that I want you to minimise using the mouse on your computer, your workflow will be on steroids using keyboard shortcuts.

I can teach you how to create terms and conditions that cover almost everything you can think of, and the one’s you can’t think of?

Every interaction with your customers will teach you something and I’ll show you how to incorporate these lessons into your everyday workflow.

There’s so much to learn and you know what, after 12 year’s of doing this and personally photographing thousands of sessions, I still love it, every day it makes me happy to go to work.

I’m no rocket scientist, I’m just an average guy who never gave up so I want you to understand that you don’t need any special skills to do this, what you do need is persistence and commitment.

The only thing I do ask you to think about is this – the clock is ticking, if you don’t start this today, you have to ask yourself why not – tomorrow you’ll be another day older.

And if you like what you read, let me know about it in the comments below. That’s it for this video so once again, if you want to learn how to make money from photography, subscribe to the channel and don’t forget to ring the bell to stay up to date with the latest insights.