The best time to ask for a referral is straight after they see their photos. They’re still buzzing from the photoshoot, they’ve just seen their portraits and had a good laugh and probably a few tears, they’re feeling great and there’s just a fun vibe in the air… they also have a sense of accomplishment … especially Mum, she’s gone to so much trouble getting everything and everyone organised for this and now it’s done and she loves the photos. All her fears proved to be unfounded, she loves how the kids looked, her makeup was perfect and even the grumpy husband looked pretty good!
Emotion plays a huge role here and this is the time that emotion will be at its peak … this is the perfect time to leverage that emotion into referrals.
You might find yourself feeling a bit nervous asking for referrals at first but you’ll get used to it and it just becomes second nature … if you turn it around though, you’re not really asking for something, you’re offering them something. If they refer a friend who comes to you as a result of their recommendation, you’re going to reward them even further with another gift as a way of saying thank you.
It just keeps getting better for them and these are the sorts of things that will set you apart from the others, by giving extra value … unexpected value, you’re over delivering … and who doesn’t want to get unexpected inclusions for free?
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