How do you take the photos that sell?
If you take the photos that you know people are going to buy then you are going to take a lot less photos. If selling photos is how you make money, this is worth a read
One of the things I learnt a long time ago was not to take photos people didn’t like or ones that didn’t sell very well, I worked this out by through hundreds of photo shoots and finding the common denominator.
Look for trends.
We started to see patterns forming and it became quite easy to see that certain photos sold more than others, so we put two and two together and created a shotlist out of all of the most popular photos.
The photographers started using that shotlist so we could test this theory and as it worked out we were right.
Create a system.
We started to see an increase in sales, people were buying more photos because the ones we were showing were similar to others which sold well so guess what we did, correct … we created a system.
Are you the expert?
I talk a lot about being the expert in every situation in your business and this is just another example of displaying your professionalism.
Are you the expert at selling your images?
I’m Mark Lait and I developed a system of shooting that guarantees you will have a higher average sale.
There’s all sorts are free tips on the website and a link to that below to get you there but if you want to grow your photography business,
I want you to be aware of the implications of doing this so to learn more, subscribe to the you tube channel and give us a thumbs up.
Photos that sell come from a system.
If you were the one being photographed and the photographer is taking hundreds and hundreds of photos, you would have to ask the question wouldn’t you ‘why are they taking so many photos?
Take one photo and move on.
When I’m shooting, the clients hardly have time to standstill. It’s a busy, frenetic environment, I don’t take 15 photos of the same thing, generally I take one. machine gun photographers take many photos of the same thins because they lack confidence.
I also don’t stand there looking at the back of the camera, I will quickly look at it to make sure the photo is in focus and then move on.
A busy shoot is productive.
Your clients will be surprised and many times I heard them say things like ‘is that it’, ‘have you finished already’ and when I hear them say that I know that the system is working correctly again. Check this video out for some great tips on how to sell photos face to face.
Taking photos that sell is easier than you think.
A fast photo shoot is a good photo shoot, and a good photo shoot is one where you know what you’re doing ahead of time.
Do you know what you’re doing before you do it?
If you want to know what you’re doing ahead of time you will use a shot list and what’s a sure shotlist? it’s a system of course.
Research will reward you.
A lot of photographers will say that I don’t care about the art photography but nothing could be further from truth, I care about the art so much that I’ve researched what people like hundreds of times .
When you do that, when you start to see that trend, you know you’re on the right track so don’t stop – because you’re on a winner. If this is new to you, don’t be afraid to ask for help, that’s what we’re here for.
I give my clients the best possible choice when it comes to their sales presentation, there is no guesswork, and if I can refer back to another lesson where I talk about people doing what people do and not wanting to be different, this is another good example of that.
People do what people do.
People will buy what people will buy so if you can work out what they will buy, just keep selling that. The art is still there in the photography but it’s yours, these are your unique photographs, this is your style, it’s what you created so be proud of it.
To read a comprehensive overview of teh business of photography, check out the roadmap to success.
What does your selling system look like?
All I’ve done is create a system where you take your best photos every time, you just do it with each new client, it’s pretty simple really.
If it’s boring, you’re probably making money.
I know other business owners who give their photographers free reign to do whatever they want in studio and they’re also very successful, but if you want an out of the box solution you can’t go past a system which shows you what to do everytime.
It’s just a rinse and repeat. Do you think that’s a mercenary approach? I don’t … I hear photographers say ‘I’ll know the photo when I see it’ and I have no doubt that they will but if you want my opinion, that is not a system, that’s guesswork.
Take the guesswork out of it.
Every photo shoot is different, and every client is different but you can still take the same photos of every client and if you know which ones are the most popular you’ve put yourself way ahead of the game.
Give your self the best chance by taking photos that sell.
This will have a positive impact on your sale. There’s no guarantees of course, but I think that you’ll find that you have a more consistent sale average using this method.
Next week I’m gonna talk about who the best buyers are, you might be surprised to learn that is not the wealthy. See you then.