Why you aren't making the income
you want from your photography

Download the first chapter of my new book ‘Make Money From Photography’

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Do you love the creativity and excitement of your Portrait Photography but wish there was a way to take it from Hobby to full-time career? Are you already making some money on-the-side from your Portrait Photography and wish you had a guide to help you turn Photography into  your full-time occupation and make a decent living from it? Are you already a professional Portrait Photographer looking to boost your cashflow and your results?

Do you have a Portrait Studio that needs to grow to the next level? This may be what you’ve been looking for!

I was a lawnmower guy, truck driver, and wandering musician as well as an amateur Photographer. I loved my hobby, but it was just that – a hobby. One day fate intervened and forced my hand, I had to make a decision on the spot and in that moment I realized that I wanted to make Portrait Photography my full-time profession.

I’ll share with you how I started with nothing but my Camera and turned my hobby into a rewarding and successful business with a seven figure turnover. I’ve now developed a watertight workflow system that consistently delivers predictable results. I’ll share my systematic approach to every aspect of the business of photography.

You will learn how to get customers, price and sell your photography, and  most importantly, youll learn how to believe in yourself – the biggest hurdle for most amateur photographers I meet.

I have more than 40 years experience in small business and the creative arts including photography, song writing, and musical performance. But most importantly, I’ve become an expert in business systems and dealing with people, and you can too.

You dont need any special skills or qualifications … remember, I was a lawnmower guy! Now I have an ultra successful Portrait Studio and am living my dream. Let’s get started!

The most important lesson to understand when starting out is whether you are going to be profitable, because if you’re not, you won’t be in business for long. Find out if you’re charging enough for your photography here.

Top 5 reasons you aren't making the money you want from your photography

1 – Thinking you need a better camera.

This is one of the greatest issues I see with people who want to start a photography business, they think that it’s necessary to have a high end, expensive camera but the fact is that you probably already have a camera that’s good enough to produce photos that will sell – you can easily use what you’ve already got to get started.

One of the photos below was taken with an iPhone and the other with a $13k canon set up, can you tell which one was taken with the more expensive setup?

camera image comparison

This article details why the camera you have is perfectly okay to get started with.

2 – Not understanding marketing well enough.

image displaying the word marketing with hand underneathMarketing is a universe of conflicting opinions. 

One person will tell you to one thing and someone will tell you to do the opposite – I get it, that happened to me for a very long time, but years of research and refinement led us to create marketing systems which are easy to understand and easy to implement.

The best thing about them is the predictable result they provide, they are all available for free on the website here but I can tell you that it’s not rocket science, offer people something of value, remove the risk and they will come.  

Everything costs money and marketing is no exception but it costs a whole lot less when you do it yourself, but it’s actually pretty easy once you know what you’re doing and repetition is your friend there.

Find out how our ‘risk free guarantee’ works here.


I’m Mark Lait and I can help you understand the importance of how to speak to people with the optimum result for your business. If you want to give yourself the best chance of growing your business, follow along by subscribing to the youtube channel, liking my videos,  and giving me the thumbs up.

3 – Thinking that business is too hard

frustrated man having to make too many decisionsIt might seem like a world of confusion but it’s not really, if you approach it little by little, one step at a time and maintain your focus, you will get there.

I speak a lot of breaking things down into chunks because they are easy to digest, once you’ve done one thing, you move on to the next.

This is both a logical and practical way to approach this so that you don’t become overwhelmed, and if you want to learn more about staying focussed, have look at this article.

Check out ‘The beginners guide to starting a photography business from scratch’ here

image demonstrating face to face sales

4 – Selling face to face

If you’ve never sold anything before, the thought can be frightening but as with everything I share, it’s not as scary as you think. Doubt can be your greatest enemy so meet it head on.

Whatever you do, don’t fall into the trap of  putting your client’s photos online. This will restrict the quality of your sales.

I have developed proven systems that make face to face sales a lot easier, and they work almost every time.

There’s always going to be the exception and it’s all a numbers game, some people will spend nothing, others will spend thousands – you can never tell but many years of learning what pushes people’s buttons and reading body language has taught us the best way to achieve consistent high average sales.

And you don’t have to be the second hand car salesperson stereotype – just be yourself, you willsell more that way when your clients see that you are genuine.

man watching ship sinking5 – Fear of failure.

Everyone wants to succeed – we all want to hold our head high and shout out to the world that we have made it, but that’s a daunting prospect.

It’s so daunting that most people find it easier to continue doing what they’ve always done, and as a result, they will always get what they’ve always got.

Once you gain the courage to become an explorer, you will surprise yourself – you will fin that there are fewer competitors than you expected, and all of the reasons above are why that is.

Failure is part of success, I have failed countless times but I just didn’t stop, and because of that I created a million dollar business and I can help you create any amount of income you want from your photography.