Articles

man wondering whether to believe or not
Marketing
Mark Lait

How do I get people to believe me?

Website     |     YouTube     |     Twitter      |     LinkedIn              Listen to podcast here                                                   How do I get people

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People
Mark Lait

How can I get people to buy my photos?

Website     |     YouTube     |     Twitter      |     LinkedIn              Listen to podcast here                                                   Buy my photos … please!

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People
Mark Lait

Why money spent is money forgotten

Website     |     YouTube     |     Twitter      |     LinkedIn              Listen to podcast here                                                   Why is money spent, money

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dollar symbol on hook
Business Practices
Mark Lait

How do photographers make money when they give away free photos?

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                                  Listen to podcast here                               How

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image of our most popular photography product
People
Mark Lait

What is the most profitable photography product?

Website     |     YouTube     |     Twitter      |     LinkedIn              Listen to the podcast here                                              The most profitable product

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image of award
People
Mark Lait

What do you think of award winning photographers?

Website     |     YouTube     |     Twitter      |     LinkedIn              Listen to the podcast here                                              What are photographers awards

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Business Practices
Mark Lait

What kind of photos should I be taking?

Website     |     YouTube     |     Twitter      |     LinkedIn              Listen to podcast here                                       Selling your photo is what

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Graph showing increase in sales
Business Practices
Mark Lait

Increase your photography sales | I’ll show you how

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                                  Listen to podcast here                          How

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hand with paper plane
Business Practices
Mark Lait

How good are you at achieving successful outcomes?

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                          Listen to podcast here                       Successful

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sign saying 'It's not all about you'
Business Practices
Mark Lait

Sales is not all about you, it’s about the customer.

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                          Listen to podcast here                       Do

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Feeling-dirty-(woman-with-fingers-pointing-at-her)
Business Practices
Mark Lait

I felt dirty doing this.

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                    Listen to podcast here                       Do

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Business Practices
Mark Lait

Do you take too many photos?

Website     |     YouTube     |     Twitter      |     LinkedIn                          Download pdf here              Listen to podcast here                 How

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Business Practices
Mark Lait

Increase your profit from photography

Website     |     YouTube     |     Twitter      |     LinkedIn                    Download pdf here           Listen to podcast here                             Make

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Editing
Mark Lait

How to use the warp tool in photoshop

Website     |     YouTube     |     Twitter      |     LinkedIn                    Photoshop is awesome. If you don’t know how to use

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hand reaching out from pile of paper containing an overload of information
Marketing
Mark Lait

Information overload – breaking it down.

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                 Listen to podcast here                    How

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woman feeling sleazy about sales
Business Practices
Mark Lait

Feeling sleazy about sales

Website     |     YouTube     |     Twitter      |     LinkedIn                    Are you feeling sleazy in sales? I saw someone on

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Selling
Mark Lait

Showing too many photos

Website     |     YouTube     |     Twitter      |     LinkedIn              Showing too many photos                       If you show you’re showing

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photo editors looking at images on screen
Psychology
Mark Lait

Outsourcing photo editing

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                 Listen to podcast here                    Does

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Psychology
Mark Lait

Seeing value in the photos

Website     |     YouTube     |     Twitter      |     LinkedIn              Are your clients seeing  value in the photos? Chances are

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Psychology
Mark Lait

Do you doubt yourself

Website     |     YouTube     |     Twitter      |     LinkedIn Will doubt rule you? A bloke once said to me –

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Psychology
Mark Lait

Impostor Syndrome

Website     |     YouTube     |     Twitter      |     LinkedIn              How do you feel when taking money from a client?

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Image of blocks spelling 'myths'
Marketing
Mark Lait

Marketing myths exposed

Marketing is not as hard as you think. Today, marketing myths exposed is our subject but you need to be able to see through them,

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Psychology
Mark Lait

Start your business now

A friend that I’d had for 40 years died recently, he was the guy who almost had everything, brilliant songwriter, he appeared on ‘the voice’

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Psychology
Mark Lait

Keep your staff happy

Our staff come and go as they please and they work when they want to. Our staff have also been with us for many, many

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Business Practices
Mark Lait

Don’t hide the facts!

You know what I hate? you go to buy something which is advertised at $200 and when you get to the checkout, the attendant says

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Business Practices
Mark Lait

The business of photography

  Are you the master of your discipline? Johann Sebastian Bach said ‘It’s easy to play any musical instrument: all you have to do is

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Business Practices
Mark Lait

Email or paper mail?

Email is great isn’t it, so convenient when you get to your desk in the morning and go delete, delete, delete … and they’re all

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Podcasts
Mark Lait

Working For Yourself

Working for yourself is a challenge, after you leave your job, there’s no-one to tell you what to do anymore and while that’s the greatest

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Selling
Mark Lait

Your worst enemy is you

It sits there on your shoulder saying, ‘if you try this, you’ll fail and everyone is going to laugh at you’ … ‘you can’t do

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Selling
Mark Lait

Selling To A Client

It’s natural to meet resistance I’m going to tell you something that you might find unbelievable but it’s absolutely true. Did you know that where

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Selling
Mark Lait

When To Ask For A Referral

You’ve got a great opportunity to get ‘money for nothing’ (but you won’t get your kicks for free) by using your customers to tell their

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People
Mark Lait

When Is The Right Time?

One of the most interesting things that I have found over the years is that people will enter a competition multiple times. As per our

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Business Practices
Mark Lait

Referrals Make Money

The best time to ask for a referral is straight after they see their photos. They’re still buzzing from the photoshoot, they’ve just seen their

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