Articles

sign saying 'It's not all about you'
Business Practices
Mark Lait

Sales is not all about you, it’s about the customer.

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                          Listen to podcast here                       Do

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Feeling-dirty-(woman-with-fingers-pointing-at-her)
Business Practices
Mark Lait

I felt dirty doing this.

Website     |     YouTube     |     Twitter      |     LinkedIn Download pdf here Listen to podcast here Do you struggle with

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Business Practices
Mark Lait

Do you take too many photos?

Website     |     YouTube     |     Twitter      |     LinkedIn                          Download pdf here              Listen to podcast here                 How

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Business Practices
Mark Lait

Increase your profit from photography

Website     |     YouTube     |     Twitter      |     LinkedIn                    Download pdf here           Listen to podcast here                             Make

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woman feeling sleazy about sales
Business Practices
Mark Lait

Feeling sleazy about sales

Website     |     YouTube     |     Twitter      |     LinkedIn Are you feeling sleazy in sales? I saw someone on a

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photo editors looking at images on screen
Psychology
Mark Lait

Outsourcing photo editing

Website     |     YouTube     |     Twitter      |     LinkedIn              Download pdf here                 Listen to podcast here                    Does

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Psychology
Mark Lait

Seeing value in the photos

Website     |     YouTube     |     Twitter      |     LinkedIn              Are your clients seeing  value in the photos? Chances are

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Psychology
Mark Lait

Do you doubt yourself

Website     |     YouTube     |     Twitter      |     LinkedIn Will doubt rule you? A bloke once said to me –

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Psychology
Mark Lait

Impostor Syndrome

Website     |     YouTube     |     Twitter      |     LinkedIn              How do you feel when taking money from a client?

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Image of blocks spelling 'myths'
Marketing
Mark Lait

Marketing myths exposed

Marketing is not as hard as you think. Today, marketing myths exposed is our subject but you need to be able to see through them,

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Psychology
Mark Lait

Start your business now

A friend that I’d had for 40 years died recently, he was the guy who almost had everything, brilliant songwriter, he appeared on ‘the voice’

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Psychology
Mark Lait

Keep your staff happy

Our staff come and go as they please and they work when they want to. Our staff have also been with us for many, many

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Business Practices
Mark Lait

Don’t hide the facts!

You know what I hate? you go to buy something which is advertised at $200 and when you get to the checkout, the attendant says

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Business Practices
Mark Lait

The business of photography

  Johann Sebastian Bach said ‘It’s easy to play any musical instrument: all you have to do is touch the right key at the right

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Business Practices
Mark Lait

Email or paper mail?

Email is great isn’t it, so convenient when you get to your desk in the morning and go delete, delete, delete … and they’re all

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Podcasts
Mark Lait

Working For Yourself

Working for yourself is a challenge, after you leave your job, there’s no-one to tell you what to do anymore and while that’s the greatest

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Selling
Mark Lait

Your worst enemy is you

It sits there on your shoulder saying, ‘if you try this, you’ll fail and everyone is going to laugh at you’ … ‘you can’t do

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Selling
Mark Lait

Selling To A Client

It’s natural to meet resistance I’m going to tell you something that you might find unbelievable but it’s absolutely true. Did you know that where

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Selling
Mark Lait

When To Ask For A Referral

You’ve got a great opportunity to get ‘money for nothing’ (but you won’t get your kicks for free) by using your customers to tell their

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People
Mark Lait

When Is The Right Time?

One of the most interesting things that I have found over the years is that people will enter a competition multiple times. As per our

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Business Practices
Mark Lait

Referrals Make Money

The best time to ask for a referral is straight after they see their photos. They’re still buzzing from the photoshoot, they’ve just seen their

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Selling
Mark Lait

I can sell things

I can sell things …especially photos, that’s what I do, I sell photos. Last year I made 60% of the sales in this business and

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Marketing
Mark Lait

Telemarketing is not dead

I don’t know how many times I’ve heard someone tell me that telemarketing is dead … telemarketing is not dead, as a matter of fact

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Psychology
Mark Lait

Staying Focussed

Over the years, I’ve spent a heap of money on courses and programs expecting to find tips and techniques to improve the bottom line of

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Business Practices
Mark Lait

Why Is This Different

Why this is different In 2019, a freelance photographer with 5-9 years’ experience earns on average $25.87 per hour. How would you like to spend

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Business Practices
Mark Lait

The numbers game

You know what I hate? … you’ve gone through the whole process and people don’t buy anything?  You’ve spent all that time, advertising and marketing

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Business Practices
Mark Lait

Correct naming Conventions

Correct naming conventions How many times have you done a staggering amount of work, created a masterpiece and saved it, never to find it again

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Psychology
Mark Lait

Failure Can Be Your Friend

Google has had a success rate of about 1% for the successful products they have bought to the market, that means that around 99 times

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